What is scent marketing?

Scent marketing gives your space a fragrance of its own. First impressions count, and scent is strongly linked to memory and emotion. A pleasant fragrance welcomes people as they walk in, and the right scent becomes part of how they remember your business.

The fragrance works in the background, for your staff and your customers alike. You choose a scent that suits your business and the people you welcome, and our technicians install and service the machine.

Where does the Scent Doctor® fit?

The Scent Doctor suits the places where people arrive, wait and meet:

  • Hotel lobbies and foyers
  • Reception areas and conference rooms
  • Gyms and locker rooms
  • Retail stores
  • Gaming areas and VIP rooms in bars, restaurants and clubs
  • Large public spaces and common areas

In an apartment building, a light fragrance in the entrance lobby welcomes residents and guests as they walk in.

A slim black Scent Doctor tower on the floor of a lobby, beside a vase of flowers and two armchairs, against a timber-panelled wall

Through your air conditioning, or in the room

The Scent Doctor comes as a slim tower for the floor, a small machine for the wall, or a system for your ducted air conditioning. Choose a Scent Doctor to see where the machine sits in a lobby, and how the fragrance reaches the room.

A tower on the floor

The tower is the Scent Doctor we install most often. The slim tower stands on the floor, or on a table, in a discreet spot such as beside a pot plant. Towers come in black or silver, and suit lobbies, receptions, gyms and similar spaces. One tower scents a small or medium-sized lobby.

A small machine on the wall

The compact Scent Doctor mounts on the wall, out of the way, or stands free on a shelf or a counter. The machine comes in black or white, and suits lobbies, gyms and similar spaces. One wall machine scents a small or medium-sized lobby.

Through your air conditioning

A high-capacity Scent Doctor connects into the return line of your ducted air conditioning. The machine sits out of sight in the ceiling cavity, or on a shelf on the wall, and the fragrance travels through the building's air conditioning and out of the vents.

A dual-tank model scents two separate areas from one place.

The drawing is a guide. We can recommend the right Scent Doctor, and the best spot for the machine, after seeing your space, or your photos or videos.

Choose your scent

You choose the scent for your target market. A sample of our range includes:

  • After Dark
  • Aloe Vera & Cucumber
  • Aussie Sea Salt
  • Black Marvel
  • Cherry
  • Coconut & Vanilla
  • English Pear & Freesia
  • Forest Nights
  • Jasmine
  • Lemon Myrtle & Orange
  • Lychee Fusion
  • Manuka Honey
  • Riverstone
  • Tobacco & Vanilla
  • Tropical Sorbet
  • U 2 Her

We can have a scent made for your brand on request, and we're happy to recommend a fragrance for your space.

How strong should the fragrance be?

We recommend a light touch: a fragrance people notice as they walk in, without filling the room. The Scent Doctor's very fine vapour stays in the air for longer, so a little fragrance goes further.

We set the strength to suit the space, and adjust the strength whenever you'd like it stronger or lighter.

Tell us about your lobby

Send us the space's details. You're welcome to add photos or a short video of the lobby or reception: they help us recommend a scent and a Scent Doctor system before we quote.

  1. Tell us about the space
  2. Add photos or a video of the space
  3. We recommend a scent and send a quote

Maintenance and refills, included

The rental is all-inclusive, covering the machine and all servicing, consumables and maintenance, with fragrance refills and an electrical test and tag at every service. Our technicians service the machine on a schedule and refill the fragrance. Between visits, call us and we'll come back.

Is there an odour to remove first?

The Scent Doctor is made for fragrance, and isn't designed to remove an existing odour. A fragrance on its own covers an odour for a while, and the odour comes back once the fragrance fades. Where a space has a stubborn odour to treat, we may recommend ozone from the Odour Doctor® or Garbage Doctor® range as an alternative. Ozone treats the odour at its source.

Ozone and fragrance work well together when each has a place of its own. In a building with a garbage chute, for example, the Garbage Doctor Duo typically neutralises the bins' odour with ozone in the bin room, and sends a fragrance up the chute.

Find the right scent for your space

Tell us about the space, and we'll recommend a scent and a system.